Project canvas twitter12/29/2022 ![]() ![]() ![]() Without these pillars, every investment of blood, sweat, tears, passion and joy we put into our work suffers from a distinct lack of foundation risking collapse under even the slightest interrogative gust of wind. They are the bricks and mortar of everything we do. If digital agencies and organisations alike were more vigorous in ensuring every project was bound to them, they would likely see many more successful project outcomes. So it should come as no surprise that being able to concisely articulate these four essential elements of a project is crucial. Sadly, I suspect you’re not alone in working predominantly on projects with a distinct lack of clarity regarding their purpose, audience, vision and goals. Was it suspiciously close in tone to “We’re redesigning our website for my boss, by launching in 6 months to give it a much needed makeover”? Now try telling a colleague.ĭoes it make sense? Was it brief and to the point, or a bit disjointed and ambiguous? If I were to ask you four simple questions about the project you are working on right now, they would be easy to answer, right? ![]()
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